Black Friday Facts Everything You Need to Know and More

Black Friday Facts: Everything You Need to Know and More! Skip to content

Black Friday Facts Everything You Need to Know About the Biggest Shopping Day of the year

28 Nov, 2019 Video transcript: I’ve been doing some Black Friday fact research for you all and the numbers are something else. How about this one, can you guess how much Americans spend online during the Black Friday weekend? Hey, everyone. It’s Jessica from Oberlo. Today we’re talking about Black Friday, and the […] Subscribe Oberlo on YouTube Video transcript: I’ve been doing some Black Friday fact research for you all and the numbers are something else. How about this one, can you guess how much Americans spend online during the Black Friday weekend?  Hey, everyone. It’s Jessica from Oberlo. Today we’re talking about Black Friday, and the answer to that question you just heard right there, we’ll get back to it later on. First, I’ll explain Black Friday with some key facts and figures and then we’ll take a look at how Black Friday is evolving, which is particularly interesting for the online entrepreneurs out there. After that, I share my three favorite Black Friday facts about in-store shoppers. Those guys really know how to get into the Black Friday spirit. Start selling online now with Shopify Start your free trial

Black Friday Facts What Is it and When Is it

Black Friday is the name of the biggest sales day of the year in the United States. It takes place the Friday after Thanksgiving. But what makes Black Friday Black Friday? It’s an annual retail extravaganza. Every year, brands and retailers run special offers, deals and discounts on tons of products, and shoppers get pretty hyped about it all. So hyped that 51 percent of US internet users, said they would shop digitally at the Thanksgiving table if it meant they could “get an amazing deal”. The origin of the term Black Friday is up for debate. There are numerous accounts about how and when the phrase first came to be, but we feel this one makes the most sense. Apparently, the Philadelphia Inquirer newspaper first coined the phrase Black Friday back in 1981. The story relates to how in those days, financial accountants wrote their statements with pen and paper using red ink to record losses and black for profits. If you believe the Philadelphia Inquirer, Black Friday was the day when US retailers made so many sales that they were able to come out of the red and into the black. All thanks to the sudden and drastic increase in sales over the holiday weekend. In recent years, Black Friday has become an integral day in the calendars of retailers. It’s no surprise that brick and mortar store owners have traditionally enjoyed the bumper profits that Black Friday brings, but this shopping extravaganza is emigrating to the virtual world. In 2016, ecommerce sales on Black Friday surpassed in-store purchases for the first time in history.

Black Friday Facts Just How Much Money Is Made

Now, let’s look at some Black Friday statistics from 2017, so we can get a better idea what to expect this time around. In 2017, 174 million Americans went shopping over the Black Friday weekend, that’s over half of the country, and if these people formed a nation of Black Friday shoppers, it would be the 8th largest country by population in the world. There were 13 million online transactions during Black Friday in 2017, the days from Thanksgiving through to the following Monday, captured 20 percent of all online shopping during the holiday period. The average spent per person over Thanksgiving weekend in 2017 was $335.47. $251 of that average was spent on gifts. Black Friday 2017 stats show that millennials were the biggest shoppers during Black Friday. The average spend for those aged 25 to 34, was $419.52. Over Black Friday weekend 2017, 64 million people did their shopping both online and in store. 58 million shopped online only and 51 million shopped exclusively in the stores. 44 percent of consumers said they planned to do their shopping online during Black Friday 2017, compared to 42 percent who prefer to shop in store. And it’s 29 percent of smartphone owners said they used their device to make a purchase. If current trends suggest that Black Friday is moving ever closer to becoming an online event, then the infamous Black Friday crowds may be responsible. A survey from PayPal and Koski Research found that two-thirds of Americans are turned off by the holiday season crowds. And here’s the kicker: These people said they’d rather do almost anything instead of shopping, including visiting their in-laws, or going for an appointment at the DMV, which if you don’t know, it’s kind of like a cross between hell and a government agency for motor vehicles, or so I’ve heard.

The Most Popular Items on Black Friday

So what are the most popular Black Friday products? To find out, let’s take a look at what kinds of products the consumers of 2017 said they were most looking forward to finding deals for. 27 percent said devices such as laptops, tablets, PCs and TVs. 24 percent were after bargains on clothing and fashion items. 15 percent were hoping for great deals on smart home gadgets. Another 15 percent wanted special offers on toys. 11 percent said gift cards, while 8 percent got their hopes up for travel products. How about Black Friday in other countries? Well, it seems the annual event is no longer just an American staple. Black Friday had always caused Canadian businesses great pains. Canadian retailers had to watch their customers cross the border every year to take advantage of the great deals on offer in the US. They started to resent that day so much that Canadian businesses began inventing their own Black Friday deals. And now 15 countries have their own versions of Black Friday. From Brazil in South America to the UK, France, and Norway in Europe, to India in Asia.

Black Friday Facts

Now, it’s time for my three favorite Black Friday facts and figures about in-store shoppers, because these guys cut loose in a big way. On average, shoppers will wait in line for two and a half hours in order to get a deal in store, and with lines potentially lasting multiple hours, it may shed light on why 13 percent of Black Friday shoppers said they would be willing to pay someone to endure the lines on their behalf. If that strikes you as a strange decision, then this third Black Friday fact may do some explaining. 12 percent of Black Friday shoppers are drunk. Having said they have hit the shop floor as well under the influence of alcohol. So guys, it’s smarter to do your shopping and selling online. And on that note, I’m all out of numbers. Hit subscribe now, so you can catch next week’s Black Friday video special. We’ll show you six proven ways to get sales on Black Friday. You won’t want to miss that one. What else would you like to know about Black Friday? Which fact was the most interesting? Tell me your thoughts on the comments and I’ll write back my response. Whether you’re shopping, selling or doing both this year, we wish you a great Black Friday 2018. Until next time, learn often, market better and sell more. Start selling online now with Shopify Start your free trial

Want to Learn More

Sweat, Discounts, and Well-Timed Emails: How Three Stores Nailed Their Black Friday Weekend Cyber Monday Marketing: Is Your Store Ready For Ecommerce’s Biggest Day? How You Can Use Holiday Shopping to Generate Sales 24 Effective Marketing Tips to Skyrocket Sales Oberlo uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy. Reject Accept.

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Someone should make a game about Soufflés

Someone should make a game about Soufflés

Someone should make a game about: Soufflés If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Someone should make a game about: Soufflés Rise and shine. Feature by Christian Donlan Features Editor Published on 29 Jan 2020 12 comments Hello, and welcome to our new series which picks out interesting things that we'd love someone to make a game about. This isn't a chance for us to pretend we're game designers, more an opportunity to celebrate the range of subjects games can tackle and the sorts of things that seem filled with glorious gamey promise. Check out our 'Someone should make a game about' archive for all our pieces so far. I've had exactly one soufflé in my life, and it was fine. I remember it purely because there was a sense of expectation. Ooh, a soufflé! This is going to be special. And then? Fine. Not bad. Not life-changing. Absolutely okay. Here is a theory that I haven't in any way tested: not many of us eat soufflés anymore. They are a pain to make - all that whisking or whatever it is! - and then they can sort of taste like biting into a gas cloud. A lot of warm air in there, but not much to get really excited about. So I don't think soufflés are on the menu for many of us anymore. Where they live, instead, is on the TV, specifically in cookery shows, and more specifically in cookery shows that hinge on a bit of a competition. This is what made me think about soufflés in the context of video games - okay, this and a recent anxiety dream in which I had to make soufflés all night. Souffles are brilliant mechanics for this sort of show. This guy is the star of Masterchef if you ask me. Chef Aarón! I would do anything for you! Masterchef USA. Not the best Masterchef - that's Canada - but it's up there. And Masterchef USA never met a soufflé it didn't want to turn into a tie-breaker. And this is because soufflés are difficult to make, sure, but they're also charismatic. Like Elvis and JFK, they work on television. You prepare the soufflé - the clock is ticking, someone's going to get eliminated! - and it's just this puddle in a ramekin. A rarified puddle but still: not much to look at. Then you whack it in the oven and it starts to cook. Nothing you can do now! Nothing to do but wait. The judges start to whisper. And this is where the soufflé earns its superstar money. Because it starts to rise. It starts to creep upwards over the edge of the ramekin. Or it doesn't! It doesn't because you messed it all up! Either way, soufflés have something not many other dishes have: they are their own progress bar. As such, the soufflé works perfectly with the ticking clock. It's Mission Impossible cooking. Which is why chefs are still making them on TV, and why in turn people still get excited on the vanishingly rare occasion when someone says: Oh, I'm thinking of making a soufflé. Anybody want one? They don't taste that good, but they have a sort of mechanical charm. Fire up the physics engine - these things have bounce! These things have character! Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More Features Digital Foundry Nvidia GeForce RTX 4090: a new level in graphics performance The Digital Foundry video review - and how the new GPU champion delivers for 4K 120fps gaming. 12 Feature Evercore Heroes wants to wind people up the right way "There's less rage at them, because they didn't end your fun." Feature What games get wrong about horses And what they could do about it. 34 Feature Shout out to all the Overwatch supports - where would we be without you? Merci. 55 Latest Articles Preview Football Manager's new Console edition is the best you'll get without a PC Getting Touch-right. Splatoon 3 Amiibos will be out next month Ink-coming! 3 Fans think Phil Spencer's shelf is teasing the Xbox Game Pass streaming box UPDATE: Xbox confirms old Keystone prototype. 59 Modder dives into Demon's Souls files following PS5 jailbreak, discovers fabled Ring of the Chieftain Who knows what's nexus? 4 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store